Discover
Understand people, context and constraints.
Research · fieldwork · auditsApproach / Discover—Evolve
Think broadly.
Make early.
Learn quickly.
LOGIKO uses research and making as complementary ways of thinking. The process is structured enough to create momentum and flexible enough to follow what the evidence reveals.
Define
Frame the opportunity and success criteria.
Brief · principles · roadmapImagine
Create distinct possibilities worth testing.
Concepts · scenarios · systemsPrototype
Make ideas tangible at the right fidelity.
Models · flows · mock-upsValidate
Use evidence to select and improve.
Testing · synthesis · decisionsBuild
Resolve the product with delivery partners.
Specs · design QA · handoverLaunch
Prepare the system for its first real use.
Toolkit · rollout · activationEvolve
Learn from reality and make it better.
Metrics · optimisation · next betsPrinciples / How we work
Rigour without unnecessary theatre.
Research
Understand the people, systems, incentives and constraints that shape real behaviour.
Co-creation
Bring decision-makers and users into the process at the moments their knowledge matters most.
Systems thinking
Map dependencies and consequences so a local improvement does not create a wider problem.
Rapid prototyping
Choose the cheapest, clearest way to answer the next important question.
Validation
Use evidence to sharpen, combine or stop ideas before commitment becomes expensive.
Design craft
Resolve the details that make a product understandable, desirable and trustworthy.
Responsible innovation
Consider accessibility, agency, environmental impact and unintended use from the start.
Technical collaboration
Work with engineers, developers and makers early enough for feasibility to inform the concept.
QUESTIONMAKETESTDECIDE↻
The prototype loop
Fidelity follows the question.
A paper model may be more valuable than polished CAD. A role-played service may expose more than a long specification. We choose the form of prototype that makes the uncertainty visible.