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Independent innovation and design studio · South Africa / Switzerland · Operating globally

Capabilities / 01—05

Different disciplines.
One useful outcome.

The studio offering is structured as an interconnected system. We can enter through one question, then assemble the perspectives needed to bring the right answer into the world.

Active discipline / 01

Strategy & Innovation

Find the opportunity, frame the right problem and decide what should exist.

  • Design research
  • Opportunity mapping
  • Product strategy
  • Value proposition design
  • Foresight
  • Innovation workshops
  • AI strategy
  • Service design
01

Strategy & Innovation

Find the opportunity, frame the right problem and decide what should exist.

What we do

  • Design research
  • Opportunity mapping
  • Product strategy
  • Value proposition design
  • Foresight
  • Innovation workshops
  • AI strategy
  • Service design

Questions we help answer

  • Where is the real opportunity?
  • Which assumptions need evidence?
  • What should we build first?

Example outputs

  • Research synthesis
  • Opportunity territories
  • Product principles
  • Service blueprints
  • Venture hypotheses

Connected to

  • Product discovery
  • Service design
  • Brand proposition
  • Venture validation

Specialist collaborationSubject specialists and market researchers join when the question needs deep technical or category expertise.

02

Digital Products

Shape useful, legible digital products from early definition through detailed experience.

What we do

  • UX and UI design
  • Product discovery
  • Web applications
  • Mobile experiences
  • AI-powered workflows
  • Design systems
  • Prototyping
  • Product optimisation

Questions we help answer

  • What is the simplest useful experience?
  • Where should AI genuinely help?
  • How can the product scale coherently?

Example outputs

  • Experience strategy
  • Flows and prototypes
  • Interface design
  • Design systems
  • Build-ready specifications

Connected to

  • Product strategy
  • Physical interfaces
  • Service touchpoints
  • Digital brand expression

Specialist collaborationDevelopers, data specialists and AI engineers are involved early enough to shape feasible decisions, not only receive handover files.

03

Physical Products

Move physical ideas from form and function into prototypes that can be evaluated in the real world.

What we do

  • Industrial design
  • Concept development
  • CAD modelling
  • Ergonomics
  • Rapid prototyping
  • Packaging structures
  • Material exploration
  • Design for manufacturing collaboration

Questions we help answer

  • How should this feel in the hand?
  • Which mechanism proves the idea?
  • What must be resolved before engineering?

Example outputs

  • Product concepts
  • CAD studies
  • Appearance prototypes
  • Ergonomic rigs
  • Manufacturing design intent

Connected to

  • Packaging
  • Connected interfaces
  • Service design
  • Product brand

Specialist collaborationLOGIKO leads concept and design intent, then works with specialist engineers, manufacturers and production partners on detailed engineering and final manufacture.

04

Brand Systems

Make the product idea recognisable, coherent and useful across every expression.

What we do

  • Brand strategy
  • Naming
  • Visual identity
  • Packaging
  • Motion
  • Campaign systems
  • Digital brand expression
  • Launch communications

Questions we help answer

  • What should people understand immediately?
  • How does the brand live in the product?
  • Which rules create coherence without sameness?

Example outputs

  • Positioning
  • Identity systems
  • Packaging
  • Digital expression
  • Launch toolkits

Connected to

  • Product experience
  • Packaging structure
  • Service behaviour
  • Launch strategy

Specialist collaborationWriters, photographers, motion specialists and production partners are assembled around the expressions a project actually needs.

05

Ventures

Test, shape and launch new propositions with founders and organisations prepared to learn by making.

What we do

  • Venture design
  • Concept validation
  • MVP definition
  • Product ecosystems
  • Brand and launch
  • Founder support
  • Self-initiated products
  • Incubation partnerships

Questions we help answer

  • Is the idea desirable and viable?
  • What must an MVP prove?
  • Which system is needed to reach the market?

Example outputs

  • Venture thesis
  • Validation plan
  • MVP definition
  • Prototype ecosystem
  • Launch roadmap

Connected to

  • Opportunity strategy
  • Product design
  • Business model
  • Brand and launch

Specialist collaborationCommercial, legal, technical and manufacturing expertise is added as the venture moves from hypothesis to a real operating model.

Have a question that crosses disciplines?

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