Resolve through making.
Spatial zones, menu logic, identity applications and service choreography were tested through low-fidelity mock retail environments.
Project 05 / Concept case study · Retail and hospitality
Common Table Retail
Turning a good food idea into a service people can understand, operators can deliver and new locations can repeat.
FORM / 01
SYSTEM TEST
1:2
01 / Challenge
A new food concept needed distinctive character without creating operational theatre that would slow service or complicate rollout.
02 / Context
Look closely at the real situation.
The experience extends from first sight and queue behaviour to ordering, collection, packaging and repeat visits.
FORM / 01
SYSTEM TEST
1:2
03 / Research
Evidence before assumption.
Intercept conversations, service timing and competitive audits revealed where customers needed confidence and where operators needed flexibility.
“The useful question is rarely the first one on the brief.”
04 / Strategic opportunity
A clear place to act.
Make freshness and assembly visible while keeping the operating model disciplined and scalable.
05 / Concept
A modular counter, expressive packaging and digital ordering language built around a clear compose-and-collect ritual.
FORM / 01
SYSTEM TEST
1:2
FORM / 01
SYSTEM TEST
1:2
FORM / 01
SYSTEM TEST
1:2
FORM / 01
SYSTEM TEST
1:2
Test the right thing.
Counter mock-ups, pack structures and ordering flows allowed the service to be rehearsed before site investment.
08 / System overview
Every part reinforces the whole.
Brand, space, menu, packaging, ordering and staff tools share a modular logic suited to multiple footprints.
STRATEGYPRODUCTEXPERIENCEBRANDCommon Table
09 / Outcome
A coherent concept platform with practical principles for pilot-site design and operational testing.
Credits
LOGIKO — venture, service, spatial and brand design
Specialist input — food operations and fabrication