Resolve through making.
Ergonomic studies, cap mechanisms, packaging structures and key commerce journeys were developed in parallel so physical and digital decisions reinforced one another.
Project 01 / Concept case study · Sports performance
Kinetic Hydration System
Reframing sports hydration as a connected product, packaging and subscription experience.
FORM / 01
SYSTEM TEST
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01 / Challenge
Most hydration brands optimise the formula or the bottle, but ignore the routine that connects training, replenishment and repeat purchase.
02 / Context
Look closely at the real situation.
Athletes move between gym bags, kitchens, cars and training venues. The product needed to work across each setting without adding unnecessary complexity.
FORM / 01
SYSTEM TEST
1:2
03 / Research
Evidence before assumption.
A compact study of training rituals, preparation behaviours and pack-down moments exposed the friction around portioning, cleaning and remembering to restock.
“The useful question is rarely the first one on the brief.”
04 / Strategic opportunity
A clear place to act.
Create one recognisable system that makes preparation simpler before training and replenishment easier afterwards.
05 / Concept
A modular bottle, concentrated refill format and adaptive subscription service linked through a restrained performance brand.
FORM / 01
SYSTEM TEST
1:2
FORM / 01
SYSTEM TEST
1:2
FORM / 01
SYSTEM TEST
1:2
FORM / 01
SYSTEM TEST
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Test the right thing.
Foam grip studies, 3D-printed closures, label mock-ups and a clickable replenishment flow enabled fast comparative testing.
08 / System overview
Every part reinforces the whole.
Bottle, concentrate, pack architecture, training prompts, replenishment logic and brand expression operate as one product ecosystem.
STRATEGYPRODUCTEXPERIENCEBRANDKinetic
09 / Outcome
A validated concept direction and launch-ready design framework prepared for detailed engineering and manufacturing collaboration.
Credits
LOGIKO — strategy, product, brand and experience
Specialist input — sports nutrition and manufacturing