Resolve through making.
The symbol, typography, mapping language and investor modules were tested across screen, reports and field applications.
Project 03 / Concept case study · Resources and energy
Meridian Critical Minerals
Translating geological complexity into a credible, precise and accessible company story.
FORM / 01
SYSTEM TEST
1:2
01 / Challenge
Early-stage resources businesses must communicate technical credibility, operational realism and long-term relevance without overclaiming.
02 / Context
Look closely at the real situation.
Different audiences need different levels of evidence, from a fast strategic overview to detailed asset and programme information.
FORM / 01
SYSTEM TEST
1:2
03 / Research
Evidence before assumption.
Category analysis and stakeholder interviews identified familiar visual conventions, information gaps and the claims that required stronger proof.
“The useful question is rarely the first one on the brief.”
04 / Strategic opportunity
A clear place to act.
Build trust through clarity: a visual and verbal system organised around evidence, location and material progress.
05 / Concept
An identity derived from survey notation, with an editorial digital system that layers narrative and technical detail.
FORM / 01
SYSTEM TEST
1:2
FORM / 01
SYSTEM TEST
1:2
FORM / 01
SYSTEM TEST
1:2
FORM / 01
SYSTEM TEST
1:2
Test the right thing.
Responsive page prototypes and sample reporting spreads demonstrated how one system could serve corporate and technical communication.
08 / System overview
Every part reinforces the whole.
Identity rules, asset maps, website modules, report templates and presentation tools share a common information hierarchy.
STRATEGYPRODUCTEXPERIENCEBRANDMeridian
09 / Outcome
A coherent foundation for fundraising, stakeholder engagement and future project communication.
Credits
LOGIKO — strategy, identity and digital design
Specialist input — technical writing and geology